With more than a decade of hospitality public relations experience, Talia Samuels is one of the most sought- after publicity specialists in her industry. As the founder & president of Outshine Public Relations, Talia works on behalf of an all-star client roster, including AAA Five Diamond-awarded properties, celebrity restaurateurs, and Michelin-starred and James Beard Award-winning chefs.
With deep roots in the hospitality industry, she has a passion for supporting hoteliers, restaurateurs, chefs, and food & beverage brands through her creative storytelling verticals. Talia’s integrity and expertise distinguish her as a trusted source for her media colleagues. Recognized as a force in her field, she has proven expertise in developing, implementing, and executing communications strategies that increase brand awareness, foster community connection & recognition through creative public relations campaigns, social media strategies, and special events.
Throughout her career, Talia has served as a Director on several industry boards, including the California Restaurant Association’s Orange County Chapter and the Newport Beach Restaurant Association’s Business Improvement District. In 2017, she was inducted into Les Dames d’Escoffier, a by-invitation-only organization of women leaders in the hospitality industry.
The Outshine Difference
Outshine PR is an award-winning agency that develops stand-out public relations campaigns and engaging social media strategies that shine awareness on Southern California’s top dining & travel destinations.
Named one of ‘America’s Best PR Agencies’ by Forbes, Outshine proudly represents the area’s most iconic restaurants and hotel properties.
At Outshine PR, we stop at nothing to generate outstanding results for our clients, and we pride ourselves on the long-term relationships we build with them. Outshine maintains strong relationships with local, national, and industry-facing publications in the print & digital space as well as with producers for radio and television programs. Outshine PR is comprised of a team of strategic communications professionals and creatives who specialize in the culinary and hospitality fields.