Outshine PR founder

Meet Talia

With a more than a decade of hospitality public relations experience, Talia Samuels is one of the most sought- after publicity specialists in her industry. As the founder & president of Outshine Public Relations, Talia works on behalf of an all-star client roster, including AAA Five Diamond-awarded properties, celebrity restaurateurs, and Michelin-starred and James Beard Award-winning chefs.

With deep roots in the hospitality industry, she has a passion for supporting hoteliers, restaurateurs, and chefs through her creative storytelling verticals. Talia’s integrity and expertise distinguish her as a trusted source for her media colleagues. Recognized as a force in her field, she has proven expertise in developing, implementing, and executing communications strategies that increase brand awareness, foster community connection & recognition through creative public relations campaigns, social media strategies, and special events.


Awards &


Our Services

Recognized as one of Southern California’s leading hospitality public relations firms, Outshine PR develops stand-out public relations campaigns and engaging social media strategies that shine awareness on Southern California’s top dining & travel destinations. 

Our Clients


Case Studies


Monarch Beach Resort partnered with Outshine Public Relations on the launch of Michael Mina’s Bourbon Steak Orange County and they have exceeded our expectations. Talia Samuels is professional, creative and knows the Orange County media extremely well. In Bourbon Steak Orange County’s first month of operation, Outshine achieved coverage in every OC target publication and helped us to organize a red carpet-level launch party.”

Denise Chapman, Director of Marketing, Monarch Beach Resort



The Services

We Provide

Social Media

Photo + Video

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